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北京交通大学交通运输工程学科蝉联世界第一 15个学科
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北京交通大学与贵州暖蓝科技有限公司签署捐赠协议
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时间: 2018-06-06 来源:pc加拿大_pc加拿大软件【官方网站】

文卫华: 网络综艺网络综艺正在实现精品化、主流化

2019nianshangbannian,《yituanzhiming》《qingchunyouni》《chuangzaoying2019》dengzhiqiandaredeyulexuanxiuleijiemuzhengtibiaoxiandiyuyuqi,er《pcjianadashichangzuoren》《pcjianadajianeiguinv》《shaoniankeqi》《kaobuhaomeiguanxi》《wangbulecanting》dengyiyuanchuangyinle、wenhuachuancheng、qinggangoutong、daijipcjianadaweizhuda,zaishehuihuatiheshehuijiazhifangmianyougengjiaguangfankaijueheshenrusikaodejiemubiaoxianliangyan,yushizhewangluozongyizhengzaitunqufuzao,zhujianchendian,burulixingtansuodexinjieduan。

zaihongguanzhengcecengmian,youguanzongyijiemu“xiaochengben、daqinghuai、zhengnengliang”dezizhuchuangxinyuanzejinyibuluoshi,chuangzaogoujianlelianghaodexingyeshengtaizhixu。yucitongshi,shouzhongdexuqiuyeyouyulecengmianxiangjingshencengmianshengji。shipinwangzhanduiwangluozongyibujujiegoudediaozhengyexianxianchulezijuerongrujiazhiyinling,tansuochuangxinneihanbiaodadefazhantaishi。tongguotishengjiazhiyinling、chuangxinqudong、wenhuaneihandengfangmiandeyishi,tuidongwangluozongyicong“yulehuayu”xiang“zhuliuhuayu”,cong“qingnianyawenhua”xiang“zhuliuwenhua”,congzhuizhu“shichangjiazhi”dao“shehuijiazhiyushichangjiazhibingzhong”debianqianyuzhuanxing。yichuangxinqudongshixianjingpinhua、zhuliuhuayichengweiwangluozongyifazhandebiyouzhilu。

在创新中实现圈层破壁

shouzhengchuangxinshiwangluozongyifazhandegenbenyaoqiuyuqiangjingdongli。zaihongyangzhuxuanlv、chuanbozhengnengliangdetongshi,wangluozongyiyepoqiexuyaokaituoxinzhuti、xinlingyu、xingushihexinshitingyitupotongzhihuajingzhengdekunju。dangqian,wangluozongyizaizhutilingyushangdechuangxinzhuyaotixianzailiangfangmian。yishijujiaochuizhiquanceng,shengengqingnianwenhua,congzhongxunqiulingganchuangyi,buduankaijuexindezhutineirong。zhurujiewuleide《zhei!jiushijiewu》《rexuejiewutuan》,kejileide《jiqirenzhengba》《zhei!jiushitiejia》,tiyuleide《zhei!jiushiguanlan》《chaoxinxingquanyunhui》,dianyinleide《jikedianyin》,dageleide《zhongguoyinlegonggaopai》《youniyinlebangyang》deng,junshipingjiexiaozhongchuizhidexinyingticaiyinfaledazhongdeguanzhuhereyi。ershitongguobuzhuoshidaichaoliudemaidonghuozhenduishehuixianshiwentijinxingzhutichuangxin。biruyi“zhijinghangtianshiye,zhongsunianqingrenjingshenouxiang”weihexinliniande《tiaozhanba!taikong》,huyingbingtuidongledangqiandetaikongre、hangtianre;dingweiweiqingnianyanyuanpinxunleijiemude《yanyuandepinge》jiang“hanyangpinge”he“tishengyanji”zuoweiliangdazhutixiansuo,suozhenduidezhengshijinnianlaiyanyiquanzhongchuxiandemangmutuichongyanzhi、liuliang,hulveyide、yanji,jiangshichangjiazhizhiyushehuijiazhizhishangdebuliangfengqi;《pcjianadashichangzuoren》lituzhanxianhuayuchangzuoshengtaizuizhenshideyangtai,zengqianghuayuyinleyuanchuangliliang,tishengyuanchuangshuiping。tongshigaijiemuyouyuanchuangyinleyanzhandaoduizhenggeyinlexingyedetantao,chuandachudazaofengfuduoyuandezhongguoyuanchuangyinledelixiangxinnian,congyinleweidutishengzhongguowenhuaruanshili。

这些节目选择小众垂直题材作为创新的突破口,进而采用主流节目品类的表现形式、制作水准和推广手段,力求以优质内容撬动大众市场。比如,《这!就是灌篮》花式运球、灌篮等,极具竞技感和观赏性,不仅深受篮球迷们的喜爱,在女性观众中也颇具好评和吸引力。该节目的版权所有:pc加拿大_pc加拿大软件【官方网站】

观察综艺聚焦代际沟通

zaijinglixuanxiu、zhenrenxiu、jingyandengfengchaozhihou,guanchaleijiemuchengweijinnianlaiguoneizongyishichangdexinfengkou。qunian,qingganguanchaleizongyidexingqiheshengwenshiwangluozongyideyidaliangdian,jinru2019nian,guanchaleizongyiyezaiqingganjichushangzaicishengji,yanshenchudaijiguanchazheiyixinmoshi。guanchaleizongyijiemuweiherucishouhuanying?jiuqiyuanyin,shiyinweiguanchaleizongyizaineirongzhizuoshangyishitongguojishiguanchaxingshi,qierudangdaishehuihuati,fuyujiemugeng“xianshizhuyi”deyuansuhe“zhongguotese”delinghun。

zaiqingganguanchafangmian,qubieyudangxiawangluozongyipubianzhuiqiukuaijiezou、qiangqingjiedetedian,zhuru《qizidelangmanlvxing》dierji、《xihuanni,pcjianadayeshi》《nvermendelianai》dengzhudaqingganguanchade“manzongyi”shixianlejiemuxingtaishangdechuangxin。zheixiejiemujingzhundingweibingyizhenrenxiudexingshichongfenzhanxianlenianqingrenpubianguanxindehunlian、qingganwenti,yintiejinrichangshenghuoeryinfaleguangfandegongming、sikaohetaolun。《xihuannipcjianadayeshi》jiangmuguangtouxianglebeijingdoushidanshennannv,goulechutamenzaizhichangshangheshenghuozhongdebutongmian。《qizidelangmanlvxing》dierjirengjujiaofuqizhijiandeganqingyuxiangchumoshi,buguoyudiyijixiangbi,biandeshiduidangxianvxingdeshengcunjingkuang、jiatingguanxigengxianhuobaomandeyingshe,bubiandezeshiduidangdaihunyinguanxilizhidebeituierguangzhideguannianyiyiguanzhideshenmiaohetantao。

suizheguanchaleizongyizhujianshoudaoguanzhongdehuanying,gangxingqidedaijiguanchachengweiqizhongxindeliangdian。《kaobuhaomeiguanxi》tongguofuzihuhuanshenfen——fuqindatihaiziguanzhandeshezhi,jiangbutongleixingdeqinziguanxizaihudongzhongchengxian,guanzhujiatingdaijiguanxi,congeryinfaleguanzhongduiyujiatingjiaoyubenzhideguanchayufansi。zhengzaibochude《pcjianadazuiaidenvrenmen》duizhongguojiatingshenghuoli“sikongjianguan”depoxinantizhankaileyicijiemuhuadetantao,chengxianzhenshidepoxiguanxi、jujiaozhenshidepoxixiangchuzhidao,guanzhaozaipengzhuangzhongzouxiangronghedemeiyigexianshi“xinshengjiating”。

pc加拿大rujin,guanchaleizongyiyibuzhibuyuqingganguanchadechengxian。jinqi,《pcjianadahepcjianadadejingjiren》dechuxianrangguanchaleijiemujinruzhichangguanchadexinlingyu。duijingjirentuandui、yirengongzuoqingkuangdezhenshizhanxian,rangrenmenzaiciganshoudao,guanchaleizongyibuyingzhibuyuqinggan,gengshenrudetansuojiangrangjiemuyougengguangkuodeshiyeyugengshenkedesixiangneihe。

用有内涵的作品滋养心灵

jinnianlai,wangluozongyizaikuaisudiedai、gaosufazhandetongshiyebaoluchuleyixiemingxiandewenti。dangqian,zhuliushipinpingtaizaiwangluozongyifangmiandetourujuda,jingzhengyegengjiajilie,xuantizhuangchedeqingkuangshiyoufasheng。haiyoudejiemubuzaizizhuchuangxinshangxiagongfu,ershijixiwangyuzoumofangkelongchenggongjiemumoshidejiejing。cengjingkunraodianshizongyidetongzhihua、chaoxidengwentizaiwangluozongyizhongyixianluduanni。yixiewangluozongyiguoduzhaihuashouzhongdexuqiu,yiweizhuiqiu、fangdajiemudeyulexing,hushiyingyoudeneihanjiazhi。shubuzhi,danchundeyulequefaneihanyushendu,hennanrangrenyousuohuiwei,erguoduyulehuagengshizhinengdailaishenmeipilao、yiyixukonghejiazhimimang。

wangshengdaiquntixuyaojiazhiyinling、jingshenqidihewenhuahanyang,yule、kuanghuanbunengyebuyingchengweiwangluozongyiweiyidezhuiqiuhedongli。2019niannianchu,jidangzhongjindazaodeouxiangyangchengleijiemuxianqilehulianwangxuanxiuderechao,suiranweishipinpingtaixiyinlejudadeliuliang,zhizaolezhongduohuati,danzaijiazhichuandifangmianqueyoupoduobuzu,shenzhikenengduiqingshaoniandejiazhiguanshulichanshengfumianyingxiang。

jinnian,guangbodianshiyuwangluoshitingjiemutongyibiaozhun、tongyichidudeguidingzhengshishishi。wangluozongyiyeyinglailexinyilundebianju,keweishijiyuhetiaozhanbingcun,tajixuzhuanxingshengji,jinruxindesaidao,kaiqixindezhengtu。zuoweigengjianianqingtai、yushouzhonghudonggengjiapinfan、lianxigengjiajinmidewangluozongyi,bujinshizhuyiliziyuan,yeshijuyouhenqiangbiaoxianlihebiaodalidezaiti;bujinshiyizhongyulefangshiheyishuxingshi,yeshishehuiwenhuashengtaidewanshanzhe,zaichuandayuledetongshiyefanyingzheshenghuo、shehuiyushidai。zaifahuiqiyulegongneng,shixianshichangjiazhidetongshi,wangluozongyigengxuzaixiaochengben、daqinghuai、zhengnengliangdechuangxinzhiyinxia,lizhengdazaoyouyisi、youyiyidejingpinzongyidapian,jijicanyuzhengxiangwangluowenhuashengtaijiangou,zhenzhengshixianduinianqingyidaidewenhuaziyangyujingshenzhichi。

(作者: 文卫华,系北京交通大学语言与传播学院副教授)

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